E-mail marketing advantages (2)

E-mail marketing (on the Internet) is popular with companies because:

The advantage of a mailing list is clearly the ability to distribute information to a wide range of specific, potential customers at a relatively low cost.[2]
Compared to other media investments such as direct mail or printed newsletters, it is less expensive.
An exact Return on investment can be tracked ("track to basket") and has proven to be high when done properly. E-mail marketing is often reported as second only to search marketing as the most effective online marketing tactic.[3]
It is instant, as opposed to a mailed advertisement, an e-mail arrives in a few seconds or minutes.
It lets the advertiser "push" the message to its audience, as opposed to a website that waits for customers to come in.
It is easy to track. An advertiser can track users via web bugs, bounce messages, un-subscribes, read-receipts, click-throughs, etc. These can be used to measure open rates, positive or negative responses, corrolate sales with marketing.
Advertisers can generate repeat business affordably and automatically
Advertisers can reach substantial numbers of e-mail subscribers who have opted in (consented) to receive e-mail communications on subjects of interest to them
Over half of Internet users check or send e-mail on a typical day.[4]
Specific types of interaction with messages can trigger other messages to be automatically delivered.
Specific types of interaction with messages can trigger other events such as updating the profile of the recipient to indicate a specific interest category.
Green - email marketing is paper-free

E-mail marketing essence (1)

E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to:

Sending e-mails with the purpose of enhancing the relationship of a merchant with its current or old customers and to encourage customer loyalty and repeat business.
Sending e-mails with the purpose of acquiring new customers or convincing old customers to buy something immediately.
Adding advertisements in e-mails sent by other companies to their customers.
E-mails that are being sent on the Internet (E-mail did and does exist outside the Internet, Network E-mail, FIDO etc.)
Researchers estimate that US firms alone spent $400 million on e-mail marketing in 2006.[1]